Software Growth

  A Customer Solutions Approach 

Business Needs

A multi-national, niche software provider, with unique technology and “commodity-viewed” products, was growth-inhibited by multiple issues including pricing and customer satisfaction.                                                   


With focus on the client’s customers, a new solutions "family" approach, improved software usability, new licensing/pricing techniques, innovative partnering and marketing approaches, the company secured new, multi-year key global customer deals and increased market share. 


With results and leading an effort to developing a new business plan, a successful restructuring with increased valuation, through a private equity commitment, was secured.  Business tripled within three years.